Embedded World 2012 Nuremberg

The historically marked city of Nuremberg was once again filled with the latest gadgets and the best of Europe’s innovators. The demographic of the event was evident on the flight over; for once I found myself impressed by the lack of women. Don’t get me wrong – I couldn’t be a bigger champion of women in science and technology, but what struck me as I entered the hall was the absence of “booth babes”. As a refreshing change, everyone I spoke to at the conference was a genuine employee of the company with appropriate knowledge about their products, irrespective of gender. This is an event for “real women” and “real engineers”.

…which brings me on the demos. Fantastic! Starting with the ARM CubeStormer II, the Guinness World record holding Rubix Cube solver was packing a crowd. Obviously, ARM are our customers so they have to be my favourite, but the CubeStormer really is an impressive feat of engineering. They are certainly pushing the boundaries  – whilst I was there it took on a life of its own and started to rip the cubes apart and fire the pieces at the audience. It could not be closer to the limit.

ARM CubeStormer II

Mike Dobson and David Gilday with their beautiful creation.

ARM were not the only ones on show. If you missed the performance, I recommend looking up the Intel “Pipe Dreams” orchestra, inspired by the Animusic animation in which paint balls are fired at xylophones. Intel did it using 7 Atom processors to control the real-time OS and controls. The balls trigger real sensors that control the sound.

Enough of the chat, what was I doing there? I’m pleased to say that between the demos no-one had lost sight of the real aim which was to showcase the technology of tomorrow. Since all hardware companies are really software companies and that usually means Linux, embedded or otherwise, the conference was a hotbed of interest for our Linux system manager and installation debugger, Breeze. This year is looking good for us already and I am looking forward to doing business with many new faces as well as the old ones.

See you next year Nuremberg!

Rosemary Francis, Company Director

Ellexus are the developers of Breeze, a Linux dependency tracing tool that shows you what your programs are doing as they run. You can quickly search trace data to trouble shoot a problem build or installation.